C. Is not usually combined with other aspects of promotion in the total marketing mix. Which of the following is not an element of service marketing mix? E. A coupon that expires in one month C. A company newsletter D. A permanent price reduction . c. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. The ancient Babylonians and the Romans contributed significantly to the early growth of advertising. d. The company wants to ensure that promotional dollars do in fact reach consumers. A. Advertising is as old as trade and commerce. Successful sales promotions often use consistent themes … Which of the following is a trade sales promotion tool? 17. _____ … B. list them in order. which of the following statements about public relations is correct? a. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Events and experiences B. c. Marketers view sales promotion as an attempt to create a long-term, committed relationship between customers and salespersons. Advertising is a personal form of marketing communication. Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years? Firms have to rethink the relationship between attitude and behavior of their consumers. c. samples. Which of the following statements is NOT correct concerning the Manufacturing Overhead Budget? companies who primarily direct their promotional activities to channel members are using a(n) ____________ strategy. A. b. coupons. A. Expert Answer 88% (8 ratings) Previous question Next question Transcribed Image Text from this Question. B)whether or not to enter a market. The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. Share what’s outside your window and all around you. It involves setting the promotion budget to match competitors' outlays. one popular method of branded entertainment is __________, which embeds brands as props within other programming, for example, television shows and movies. ADVERTISEMENTS: Everything you need to know about the methods of sales promotion. A "10 Cents Off" Coupon Promotion. which of the following statements is true regarding the promotion mix? ANSWER: (3) Cheap bargain. Loyalty programs reward consumers for the amount they spend. It uses promotional tools that do not need to be evaluated. Pay per click Internet advertising B. b. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. User: what's 307, 495 rounded to the nearest ... Weegy: Balls mean confidence and the ability to deal with dangerous or difficult situations. Promotion includes personal selling mass selling and sales promotion Share Reply. Correct answer: (B) Retailer. The company wants to reward present users for their past brand allegiance. A. D. … C)what price to charge. The Manufacturing Overhead Budget shows only the variable portion of manufacturing overhead. To increase sales by publicity through the media which are complementary to press and poster advertising. generally, ______________ is a company's most expensive promotional tool. b. sales promotions are long-term incentives to encourage the purchase or sale of a product or … Select one: a. 10. Best answer. B. Point-of-purchase Displays. Which of the following is NOT a requirement for setting advertising objectives? What are some misconceptions regarding marketing mix variables? Answer: get channels to carry the product and promote it: 21) Which of the following statements is true regarding sales promotion? A. 87. Answer: sales: 4) Which of the following statements is true about customer promotion? Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? which promotional tool engages directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and building lasting customer relationships? Trade promotion decisions are often rushed and based on sub-par data. c. Loyalty programs are designed to encourage repeat purchases. QUESTION 7. b. c) The greater emphasis on … ADVERTISEMENTS: Advertising and Sales Promotion! Which of the following advertisers is likely to run advertising at an uneven bursting or pulsing pattern over the period of a month? D. Firms spend more money on advertising than on sales promotion. See the answer. Impact of Sales Promotion on Customer Loyalty Sales promotion is an important tool in creating loyalty because sales promotion does not only bring the product to the attention of the buyers but also provides incentives to encourage purchase. 0 votes. Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? E. Is one of the least expensive components of the communications program. The article describes marketing techniques, analyzing in detail the promotion of sales and in particular group sales, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the field of tourism. Features of Sales Promotion. The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive. B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. Correct answer: (D) sales promotion. B) Newspaper ads A coupon that expires in one month is an example of a sales promotion. A) Coupons B) Newspaper ads C) Premiums D) Point-of-purchase displays integrated marketing communications must deliver company and brand messages that are _____________. C. Trade Show Exhibits. B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. C. All the special sales promotions add up to less money than advertisements. Sales promotion programs are targeted only at consumers. b) Because of an increased focus on value, consumers are more responsive to promotional offers. B. Point-of-purchase Displays. B. It is often coordinated with marketing activities such as advertising, promotion, sales targets, channel management and visual merchandising.The following are common types of sales promotion. Work with other business functions and third parties. Downloadable! B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. a. sales contests. _____ is irregular in nature. what are the four important decisions made when developing an advertising program? _____ is the factors contributing for the rapid growth of Sales Promotion. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Which of the following statements is/are correct? The company wants to load consumers. The nineteenth century saw the introduction of magazines which also grew into a big advertising medium. Related: Top 5 Important Determinants of Promotion Mix (Explained). E. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. Public relations includes press releases, sponsorships, events, and Web pages. Sales promotion is a type of promotional mix in which the primary elements are advertising personal selling direct marketing, etc. Develop the customer proposition. part 2. Chapter 13: Personal Selling and Sales Promotion Which of the following statements about personal selling is correct? Which one of the following is NOT a condition of a contract? c. It prevents the exposure of a brand. Which of the following is a sales promotion tool that typically does NOT build brand image? Promote marketing intelligence. John Smith. in developing advertising strategies, marketers must make decisions regarding _____________. Question. Which of the following is true of integrated brand promotion (IBP)? To disseminate information through salesmen, dealers etc., so as to ensure the product getting into satisfactory use by the ultimate consumers. what are the five promotion mix tools used by marketers to communicate customer value? New usage suggestions C. Premiums D. Rebates and refunds Accessibility: Keyboard NavigationBelch - Chapter 14 #17 Blooms: AnalyzeDifficulty: ModerateLearning Objective: 14-02 Answered Sep 27, 2017. 7. answered May 22, 2016 … Which of the following is an example of a sales promotion? Downloadable! The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. specific promotional tools used in _________ include press releases, sponsorships, events, and web pages. Both The Sales Discounts And The Sales Returns And Allowances Accounts Are Not Closed. A. In additional to the rules relating to sales promotions in general, prize promotions must also specify before the time of entry the following: any restriction on the number of entries; C)what price to charge. Weegy: 34 x 3 = 102 would be used to verify the equation 102 / 3 = 34. a) A function with multiple variables can be linear. 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